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After Image: Mind-Altering Marketing
4.1
Negocios y EconomíaISBN | 9781861976406
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Product details
Pages: 288 pages
Author: John Grant
Publisher: Profile Books Ltd
ISBN: 9781861976406
Format: tapa blanda
Language: en
Release date: 1/10/2003
ISBN: 9781861976406
Synopsis of After Image: Mind-Altering Marketing
En 'After Image: Mind-Altering Marketing', John Grant, una figura destacada en la revolución del marketing, presenta un enfoque innovador basado en los últimos descubrimientos en teoría empresarial, neurociencia cognitiva e investigación social. En lugar de depender de estrategias tradicionales centradas en la imagen, Grant propone un sistema que fomenta la construcción de significados compartidos y el aprendizaje a través de medios interactivos y no convencionales. Este libro esencial ofrece una nueva dirección para el marketing, desafiando las prácticas convencionales y proporcionando valiosas perspectivas para aquellos involucrados en el sector.
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About the author
John Grant
Paul le Page Barnett, known by the pen name of John Grant, was a Scottish writer and editor of science fiction, fantasy, and non-fiction.
1949–2020Since 1980121 titles published46 writing
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