by Thomas J. Watson Jr., Peter Petre · Plaza & Janés · tapa dura · ISBN 9788401351907
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«El imperio IBM: un negocio familiar» is the business chronicle by Thomas J. Watson Jr. and Peter Petre (Plaza & Janés, hardcover, 564 pages, in Spanish).
The book traces the history of International Business Machines (IBM) and its impact on technology and business. The narrative follows the company's evolution from its beginnings to becoming an industry giant, pausing on the challenges and decisions that defined its trajectory.
Translation by Sara Orrit Monros of the original «Father Son & Co.». Collection «Biografías y memorias» from Plaza & Janés.
Aimed at those who enjoy the history of major corporations and the origins of the technology industry.
