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A Business and Its Beliefs
by Thomas J. Watson Jr. · McGraw-Hill · tapa blanda · 132 pages
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Pages: 132 pagesAuthor: Thomas J. Watson Jr.Publisher: McGraw-HillFormat: tapa blandaLanguage: enRelease date: 24/4/2003ISBN: ISBN 9780071626453
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Synopsis of A Business and Its Beliefs
Este libro atemporal de negocios ofrece una perspectiva y orientación valiosas para los ejecutivos de hoy. Thomas Watson Jr., CEO de IBM, comparte cómo la empresa se aferró a sus valores durante el primer gran cambio tecnológico, convirtiendo esta firmeza en su mayor fortaleza. Además, cuestiona el papel y la responsabilidad de las empresas en la sociedad, explorando cómo cumplir con las expectativas sociales sin sacrificar la rentabilidad. Esta edición actualizada presenta estas ideas a una nueva generación de líderes, ofreciendo estándares al estilo IBM para sus propias organizaciones.
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