by Enrique Arce Sáez, Francisco Betés · Almuzara · tapa blanda · ISBN 9788496968318
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«El mayor activo» is the business essay by Enrique Arce Sáez and Francisco Betés published by Almuzara in paperback (384 pages, in Spanish).
Facing a Spanish population that will be the oldest in the EU by 2050, the book champions the work value of workers aged 55 to 64. The authors argue that accumulated experience offsets functional deficits and can improve business performance, and propose strategies to integrate this group rather than set it aside by age.
The first edition was published in December 2007. The book belongs to the «Gestión de personas» collection by PeopleMatters.
Aimed at HR professionals, executives and politicians facing ageing and senior talent management.
