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El mercado son personas
by Josep Chias · MCGRAW HILL (FONDO) · tapa blanda · 120 pages
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Pages: 120 pagesAuthor: Josep ChiasPublisher: MCGRAW HILL (FONDO)Format: tapa blandaLanguage: es-ESRelease date: 12/6/2012ISBN: ISBN 9788476156018
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Synopsis of El mercado son personas
El libro 'El mercado son personas' de Josep Chias, publicado por McGraw-Hill España en 2012, es una obra que explora las dinámicas del marketing en las empresas de servicios. A través de sus 120 páginas, Chias presenta ideas y metodologías basadas en su experiencia profesional, ofreciendo ejemplos prácticos y aplicables en diversos contextos y países. Este libro es una guía esencial para comprender y aplicar estrategias de marketing efectivas en el sector de servicios.
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