by Fernando Beltrán · CONECTA · tapa blanda · ISBN 9788493869359
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In "The Name of Things", Fernando Beltrán explores the art and science of creating impactful and memorable names. Through examples drawn from literature, history, and the business world, Beltrán explains the process he uses to create names that have gained great relevance, such as Amena, Opencor, and Suma de Letras. The book reveals how a well-chosen name can make a difference in the success of a brand or project, and how the search for the right word is a critical moment in any type of business.
This book is a guide for those interested in branding, marketing, and communication, offering a deep insight into the importance of linguistics and creativity in building corporate identities.
