by Enric Bayé · ISBN 9788477131670
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«El País de marca» is the essay by Enric Bayé on the concept of brand and its impact, published in 1989 (58 pages, in Catalan).
In this brief essay, Enric Bayé reflects on the concept of brand and its impact, framing it within the sphere of business and economics. The text examines the relevance of the brand as a central element of the commercial world and concisely reviews the key factors behind its influence on the market.
Recommended for those who follow business and economics topics and are looking for a brief introduction to the importance of the brand in the commercial environment.
