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Empleados felices, consumidores contentos
4.5
Negocios y EconomíaISBN | 9788491835967

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Product details
Pages: 218 pages
Author: Alberto Martínez Mora
Publisher: Grupo Editorial Círculo Rojo SL
ISBN: 9788491835967
Format: tapa blanda
Language: es-ES
Release date: 8/1/2018
ISBN: 9788491835967
Synopsis of Empleados felices, consumidores contentos
Este libro de Alberto Martínez Mora explora la relación entre la felicidad de los empleados y la satisfacción de los consumidores. Analiza cómo las tiendas tradicionales deben adaptarse al incremento de las ventas online y a las nuevas tecnologías, prestando especial atención al visual merchandising y al personal. Una lectura esencial para la gestión y rentabilidad en el punto de venta.
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