by Mark E. Briggs · CQ Press College · tapa blanda · ISBN 9781608714209
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«Entrepreneurial Journalism: How to Build What's Next for News» is Mark E. Briggs's essay on entrepreneurial journalism, in paperback.
It proposes eight stages for creating an innovative and sustainable news business. The secrets of successful startups are revealed, including their revenue generation, and each chapter opens with the experience of a real entrepreneur. Briggs helps assess the market, leverage technology, turn an idea into a product, and estimate costs to launch.
Published by CQ Press College in 2011, this essay in English consists of 354 pages in paperback and opens with a foreword by Jeff Jarvis.
Aimed at journalists, journalism students, and media professionals seeking to undertake or innovate in the information sector.
