by Juan Luis Mayordomo · Gestión 2000 · tapa blanda · ISBN 9788480888998
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«Estrategias de éxito en Internet» is the digital strategy manual by Juan Luis Mayordomo, published by Gestión 2000 in paperback.
The book is conceived as a reference manual for virtual entrepreneurs and businesspeople who want to know which strategies to apply on the Internet to successfully lead a project. It aims to inform and educate the reader, showing opportunities and warning of risks little known to the general public, with a practical approach to navigating the digital environment.
Published in 2003, it falls within business, strategy and management, and sales and marketing.
Intended for virtual entrepreneurs and businesspeople seeking practical guidance on Internet strategies.
