by Andrés Pérez Ortega · Alienta Editorial · tapa blanda · ISBN 9788492414505
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«Expertología: La ciencia de convertirse en un profesional de referencia» is the self-help book by Andrés Pérez Ortega in paperback.
It proposes a method to design a personal positioning plan and become the reference in one's own professional field. It includes analyzing the work situation, defining the benefits offered, managing resources and emotions, communicating one's own worth, and building a solid professional image to differentiate oneself and stand out.
Published by Alienta Editorial in January 2011. It has 328 pages in Spanish.
It is aimed at professionals who want to improve their career and be recognized as references in their field.
