
by Andrés Pérez Ortega · Para Dummies · tapa blanda · ISBN 9788432902055

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Discover how to build and manage your personal brand with this book from the 'For Dummies' series. Learn to define your positioning strategy, effectively communicate what defines you, and stand out in the memory of others. Ideal for both professional settings and job searching, this book will guide you step by step so you can transmit your personal brand through various channels, such as press, social networks, and networking. Take the opportunity to control what they say about you!
