by Eduardo Martínez Abascal · Mc Graw Hill Interamericana S.L. · tapa blanda · ISBN 9788448175351
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«Finanzas para directivos» is the finance guide by Eduardo Martínez Abascal, published by McGraw-Hill Interamericana in paperback, in Spanish.
Explains the financial concepts a non-financial manager should handle and how their marketing or production decisions affect the profit and loss account and the balance sheet. Includes financial analysis and diagnosis, forecasting, bank financing, investment projects, debt versus equity, company valuation and calculation with Excel.
Second edition, published on August 23, 2012 by McGraw-Hill Interamericana de España; 280 pages.
For managers in non-financial areas, economics and business students and participants in executive education or MBA programs.
