by Enrique de Mora · Empresa Activa · tapa blanda · ISBN 9788492452002
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«Funny Pop» is Enrique de Mora's novel about business management and humor, published by Empresa Activa in paperback (288 pages, in Spanish).
It narrates the transformation of a family business in crisis when a new managing director, supported by key executives, renews the company's strategy and spirit. The story serves as a pretext to reflect on management practices, innovation and leadership, and on humor as a professional and personal tool, with an agile and engaging tone.
Enrique de Mora. Empresa Activa, 2008. Paperback, 288 pages. Part of the Business Narrative collection.
For readers interested in business narrative and in how humor and innovation can be applied to managing teams and companies.
