by Ming-Jer Chen · Campus Verlag GmbH · tapa dura · ISBN 9783593373348
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«Geschäfte machen mit Chinesen: Insiderwissen für Manager» is the practical business guide by Ming-Jer Chen, published in hardcover (249 pages, in German).
The work explains the cultural and protocol keys that executives must master to negotiate successfully with Chinese partners. Chen analyzes customs, hierarchies and negotiation styles, and offers guidelines for building trust-based relationships and avoiding misunderstandings in a business environment with norms different from Western ones.
Published in 2004 by Campus Verlag GmbH; its subject area is Business and Economics.
Aimed at executives and professionals who deal with Chinese companies or are preparing their entry into the Chinese market.
