Gestión comercial y servicio de atención al cliente

Synopsis of Gestión comercial y servicio de atención al cliente

This book, 'Commercial Management and Customer Service', is a teaching material designed for students of the Higher Level Training Cycle in Administration and Finance. With a practical and enjoyable approach, the book develops the contents of the module, offering resources for the sequential assimilation of the terminal capacities defined for the Higher Technician in Administration and Finance. It includes topics such as organization in the company, internal marketing, commercial research, marketing plan, comprehensive customer management, and consumer protection. In addition, it has a teaching guide for the teacher and a complementary CD-ROM with additional activities and evaluations.