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Gestión de empresas informativas
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Negocios y EconomíaISBN | 9788432129346
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Product details
Pages: 448 pages
Author: John M. Lavine, Daniel B. Wackman
Publisher: Rialp
ISBN: 9788432129346
Format: tapa blanda
Language: es-ES
Release date: 1/5/1992
ISBN: 9788432129346
Synopsis of Gestión de empresas informativas
Este libro explora la organización y el funcionamiento de las empresas informativas, presentando las técnicas más eficaces de planificación, política presupuestaria y gestión aplicadas a prensa, radio, televisión y agencias informativas y de publicidad. Es una obra esencial para comprender la gestión en el ámbito de la comunicación y los medios.
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