by Hermann Simon, Frank F. Bilstein, Frank Luby · Deusto · tapa blanda · ISBN 9788423424511
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In a business environment where competition is fierce, many organizations mistakenly prioritize market share over actual profitability. This book offers a practical guide to reconfiguring commercial management, allowing companies to increase their profits by 1% to 3% without needing to change their fundamental products or services. Through case studies and a creative approach, the authors propose strategies for companies to get their customers to empathize with their offerings, meeting their needs more effectively. It is an essential read for managers and professionals looking to maximize commercial margins and ensure long-term survival and success in highly competitive markets.
