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Preismanagement: Strategie - Analyse - Entscheidung - Umsetzung
by Hermann Simon, Martin Fassnacht · Gabler · tapa dura · 614 pages
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Pages: 614 pagesAuthor: Hermann Simon, Martin FassnachtPublisher: GablerFormat: tapa duraLanguage: de-DERelease date: 29/9/2008ISBN: ISBN 9783409391429
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Synopsis of Preismanagement: Strategie - Analyse - Entscheidung - Umsetzung
Este libro es una obra de referencia fundamental en el ámbito de la gestión de precios, escrita por los expertos Hermann Simon y Martin Fassnacht. En esta tercera edición, los autores presentan un enfoque integral que combina una sólida base teórica con aplicaciones prácticas, convirtiéndolo en un recurso esencial tanto para académicos como para profesionales del sector empresarial. A través de sus páginas, el texto guía al lector paso a paso en el proceso de toma de decisiones sobre precios, abordando aspectos clave como la estrategia, el análisis y la implementación. Con numerosos ejemplos prácticos y una perspectiva actualizada sobre la organización y los procesos de pricing, esta obra ofrece las herramientas necesarias para alcanzar una rentabilidad sostenible en entornos de mercado dinámicos.
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About the author
Hermann Simon
Hermann Simon is a German author and businessperson. He is chairman of Simon-Kucher, a strategy and marketing consultancy. He is a strategy, marketing and pricing consultant. An ongoing online German-language survey voted him the second-most influential management thinker. Simon has authored numerous books and writes articles for international newspapers and business magazines. He is also known for coining the term Servicewüste.
Born in 194761 titles published
View full profileBest-selling books in Management
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