by Hermann Simon, Martin Fassnacht · Gabler · tapa dura · ISBN 9783409391429
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«Preismanagement: Strategie - Analyse - Entscheidung - Umsetzung» is the pricing management handbook by Hermann Simon and Martin Fassnacht (Gabler, German).
Reference handbook on pricing management: market analysis, strategy, decision and implementation. The third edition emphasizes the growing importance of organizations and pricing processes, incorporates buyer behavior and adds chapters on international pricing management and the internet, with many real cases.
Hardcover with 614 pages, third completely revised edition published by Gabler. The work received the Georg-Bergler-Preis from Absatzwirtschaft in 2010.
Reference work for university students and marketing and economics professionals who want to deepen their knowledge of pricing management.
Hermann Simon is a German author and businessperson. He is chairman of Simon-Kucher, a strategy and marketing consultancy. He is a strategy, marketing and pricing consultant. An ongoing online German-language survey voted him the second-most influential management thinker. Simon has authored numerous books and writes articles for international newspapers and business magazines. He is also known for coining the term Servicewüste.
