by Arthur Lawrence · FisicalBook · tapa dura · ISBN 9788423405893
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«Gestión práctica de la distribución comercial» is the marketing manual by Arthur Lawrence, published by FisicalBook in hardcover (251 pages, in Spanish).
A reference work that practically addresses the application of marketing strategies in commercial distribution: it analyzes market organization, sales management and the structure of the sector, offering a complete overview to understand how this business area works.
The work belongs to the Business and Economics category and corresponds to the edition published in 1995.
For students and professionals in marketing and commercial distribution seeking a practical guide to the sector.
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