by Douglas Rushkoff · Harper Business · tapa blanda · ISBN 9780060758707
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Get Back in the Box» is Douglas Rushkoff's business essay, published by Harper Business in paperback (336 pages, in English).
Douglas Rushkoff argues that many companies remain in survival mode when the worst of the crisis has already passed. Against the obsession with «thinking outside the box», he proposes «getting back in the box»: improving day-to-day operations and driving innovation from within, with historical examples and consulting cases.
The work first appeared in 2005 under the title «Get Back in the Box: Innovation from the Inside Out».
Aimed at executives, entrepreneurs and management professionals seeking to rethink innovation from internal operations.
Douglas Mark Rushkoff is an American media theorist, writer, professor, columnist, lecturer, graphic novelist, documentarian and podcaster. He is best known for his association with the early cyberpunk culture, his advocacy of open source solutions to social problems, his critique of technocapitalism, and his call to retrieve our humanity in a digital age.
