by Helmut Schmalen · tapa blanda · ISBN 9783791032351
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«Grundlagen und Probleme der Betriebswirtschaft» is the business administration textbook by Helmut Schmalen and Hans Pechtl, in paperback, in German.
A classic introduction to business management offering an overview of the discipline and its current issues. Includes practical cases from the business press, «under the magnifying glass» sections for deeper analysis of specific topics, and themes such as guerrilla marketing, rationalization, value-based management, and Web 2.0.
Corresponds to the 15th revised and expanded edition, 640 pages, published by Schäffer-Poeschel Verlag.
A reference work for business administration students and professionals seeking a consolidated and up-to-date overview of the subject.
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