by Iain Carruthers · Ft Pr · tapa blanda · ISBN 9780273663362
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«How to Move Minds and Influence People» is Iain Carruthers's essay on persuasion, published by Ft Pr in paperback (126 pages, in English).
The book argues that stories are the most effective way to influence: instead of debating or proposing ideas, it teaches how to build narratives that connect with the audience and open new possibilities. It offers tools to persuade at work, understand one's own story, and adapt the message to a person or a room.
First edition published in 2003, listed in the categories of business, leadership, and communication.
For professionals who lead teams, manage projects, or negotiate contracts, and for anyone wanting to improve their persuasion skills.
