by Edward de Bono · Paidos Iberica, Ediciones S. A. · tapa blanda · ISBN 9788475096032
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«Ideas para profesionales que piensan» is the essay by Edward de Bono published by Paidós in paperback (424 pages, in Spanish).
The essay starts from the logic of perception to explain lateral thinking as a practical tool. Edward de Bono invites readers to dedicate time to thinking, seek alternatives to linear reasoning, and use mental shortcuts when the usual path is not enough. The techniques and habits described serve any reader, with special application to the business world.
The work appeared in 1994. The full title includes the subtitle «Nuevas consideraciones sobre el pensamiento lateral aplicadas a la empresa».
For professionals and managers interested in applying creative thinking in the business environment.
Edward Charles Francis Publius de Bono was a Maltese physician and commentator. He originated the term lateral thinking, and wrote many books on thinking, including Six Thinking Hats.
