by James Brian Quinn · The Free Press · tapa dura · ISBN 9780029256152
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
In 'Intelligent Enterprise', James Brian Quinn analyzes how successful companies of the 1990s will derive their competitive advantage not from ephemeral superior products, but from a deep knowledge of highly developed skills such as design, research, marketing, and capital management. The author argues that companies must define each value-creating activity as a knowledge-based service and determine whether they can perform that service better than anyone else in the world. This book offers a valuable insight into how companies can create and leverage knowledge and service-based core competencies for maximum focus and effectiveness.
