by Enrique Herrscher · Ediciones Granica, S.A. · tapa blanda · ISBN 9789506413149
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«Introducción a la Administración de Empresas» is a guide by Enrique Herrscher, published by Ediciones Granica in paperback (588 pages, in Spanish).
Through a dialogue between an apprentice and a master, Enrique Herrscher develops management topics: decision-making, leadership, human resources, production, marketing, costs and pricing. He relates concepts to everyday situations and natural phenomena within a systemic view of the company.
The book was published in 2000 in Granica's Management collection.
The work is aimed at young people starting university studies, advanced students, businesspeople and specialists.
