by Alfons Cornellà, Antoni Flores · Deusto · tapa blanda · ISBN 9788423424627
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«La alquimia de la innovación» is the management and innovation essay by Alfons Cornellà and Antoni Flores, published by Deusto in paperback (156 pages).
Alfons Cornellà and Antoni Flores, two innovation experts, discuss how to innovate and compete in a globalized market. Organized as a dialogue in ten chapters that start from a key word, the book draws on business cases to explain how an idea emerges and how it becomes a profitable result.
La alquimia de la innovación was published in Barcelona in November 2007 and belongs to Deusto's Management collection.
Work aimed at professionals, managers, and entrepreneurs interested in strategy and business management.
