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La alquimia de las multitudes
by Francis Pisani, Dominique Piotet · Ediciones Paidós · tapa blanda · 300 pages
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Pages: 300 pagesAuthor: Francis Pisani, Dominique PiotetPublisher: Ediciones PaidósFormat: tapa blandaLanguage: es-ESRelease date: 22/1/2009ISBN: ISBN 9788449321962
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Synopsis of La alquimia de las multitudes
En 'La alquimia de las multitudes', Francis Pisani y Dominique Piotet ofrecen una visión histórica de la evolución de la web y sus usos, anticipando hacia dónde se dirige el futuro digital. Este análisis, que evita los enfoques convencionales, destaca las contribuciones útiles de las nuevas tecnologías y señala aquellas que complican la comunicación digital. Los autores exploran cómo los usuarios han pasado de ser simples consumidores de contenido en línea a creadores y participantes activos a través de blogs y redes sociales. Basándose en entrevistas con expertos en Silicon Valley, Pisani y Piotet presentan una perspectiva estimulante sobre el fenómeno de la web 2.0, reconociendo tanto sus aspectos positivos como los desafíos que plantea a las instituciones.
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