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La comunicación publicitaria
by Enrique Ortega · Pirámide · tapa blanda · 378 pages
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Pages: 378 pagesAuthor: Enrique OrtegaPublisher: PirámideFormat: tapa blandaLanguage: es-ESRelease date: 2/3/1997ISBN: ISBN 9788436810196
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Synopsis of La comunicación publicitaria
Este libro explora los fundamentos de la comunicación publicitaria en los medios masivos, incluyendo la publicidad directa y la promoción de ventas. Analiza cómo se entrelazan las actividades promocionales y publicitarias. Es una obra esencial para estudiantes y profesionales del marketing y la publicidad que deseen comprender en profundidad las estrategias y técnicas de comunicación en el ámbito publicitario.
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