by José Antonio Marina, Santiago Satrústegui · Editorial Ariel · tapa blanda · ISBN 9788434409385
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«La creatividad económica» is the essay by José Antonio Marina and Santiago Satrústegui, published by Editorial Ariel in paperback (196 pages, in Spanish).
It starts from the idea that the economy is a construction of human intelligence to manage limited resources, since needs and desires always go beyond what is available. To face current challenges, the authors argue that creativity must transform that intelligence and offer guidance for generating innovative and profitable ideas.
Work published on June 4, 2013; first edition, first printing, belonging to the Generación creativa collection.
For readers interested in economics, education, and creativity applied to business, as well as innovation and entrepreneurship.
