by Carmen Yates Martínez · Díaz de Santos · tapa blanda · ISBN 9788479788605
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«La empresa sabia» is the business management essay by Carmen Yates Martínez, published by Díaz de Santos in paperback (200 pages, in Spanish).
Starting from the principle of yin and yang, the work proposes a holistic, non-fragmented vision of the company, where people are the main asset. Yates Martínez, with years of experience as an entrepreneur and executive, sets out the foundations of a system that integrates knowledge, leadership and human work environments to innovate and achieve success. It includes chapters devoted to vision, mission, activators, the team, customer relations and sales, money, and the ecology of the company.
The book includes a prologue and introduction, and is structured around the axes of vision, mission, activators, the team, customer relations and sales, money, and the ecology of the company. Published in 2008.
