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Second life
La esencia de la empresa familiar
by Núria Vilanova · Plataforma Editorial S.L. · tapa blanda · 266 pages
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Pages: 266 pagesAuthor: Núria VilanovaPublisher: Plataforma Editorial S.L.Format: tapa blandaLanguage: es-ESRelease date: 7/3/2018ISBN: ISBN 9788417002787
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Synopsis of La esencia de la empresa familiar
Este libro explora las experiencias de empresarios iberoamericanos que dirigen negocios familiares. Analiza los pilares clave de estas organizaciones: el sueño del fundador, los valores y la comunicación. Destaca la importancia de transmitir estos valores para el crecimiento y la continuidad de la empresa, así como la necesidad de una comunicación eficaz para mantener una buena imagen y valorar a los equipos, clientes y a la sociedad en general. El propósito del libro es ayudar a las empresas a elegir una estrategia de comunicación acorde con su visión y valores.
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