by Dale Dauten · GRIJALBO · tapa blanda · ISBN 9789700507880
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«La estrategia de Max» is a business book by Dale Dauten, published by Grijalbo in 1997 in paperback (173 pages, in Spanish).
The book presents a story in which a business genius reveals his professional secrets. From that narrative, it addresses issues of strategy, business and marketing, with approaches oriented to the economic and managerial sphere.
The cover includes the subtitle «Un genio de los negocios revela sus secretos» and the illustration of a man with a lightbulb head. The records associate the work with business and marketing.
For those interested in business management and marketing who prefer a story as a vehicle for ideas.
