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La internacional publicitaria
4.5
Negocios y EconomíaISBN | 9788486094560
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Product details
Pages: 232 pages
Author: Armand Mattelart
Publisher: Generico
ISBN: 9788486094560
Format: tapa blanda
Language: es-ES
Release date: 1/1/1989
ISBN: 9788486094560
Synopsis of La internacional publicitaria
Este libro, titulado 'La internacional publicitaria', es un análisis profundo de la publicidad desde una perspectiva económica y sociológica. Escrito por Armand Mattelart, explora la evolución y el impacto de la publicidad a nivel global. Esta edición en español, revisada y aumentada por el autor, ofrece una visión detallada de los aspectos económicos y los medios de comunicación social relacionados con la publicidad.
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About the author
Armand Mattelart
Armand Mattelart was a Belgian sociologist, known as a leftist French scholar. His work deals with media, culture and communication, specially in their historical and international dimensions.
1936–2025120 titles published
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