by Armand Mattelart · Tapa blanda · ISBN 9782707119162
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«La publicité» is Armand Mattelart's essay on advertising, published in 1990 by Editions la Découverte in paperback (124 pages, in French).
The essay addresses the transformation of advertising, which has changed in nature and in its relationship with society. It traces the genesis of the advertising apparatus and presents it in perspective: organization of the industry, trades, strategies, costs, media and audience measurement methods, with a critical eye.
It was published in Paris in 1990 in the Repères collection (No. 83).
Suitable for French-speaking readers interested in the analysis of the advertising sector and its role in social communication.
Armand Mattelart was a Belgian sociologist, known as a leftist French scholar. His work deals with media, culture and communication, specially in their historical and international dimensions.
