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ISBN: 9782707119162
La publicidad, escrito por Armand Mattelart, es un análisis profundo del mundo de la publicidad. Publicado en 1990 por Editions la Découverte en París, este libro forma parte de la Collection Repères y ofrece una visión detallada de la publicidad.
Armand Mattelart was a Belgian sociologist, known as a leftist French scholar. His work deals with media, culture and communication, specially in their historical and international dimensions.
