by Oliviero Toscani · Tapa blanda · ISBN 9782905292896
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«La pub est une charogne qui nous sourit» is Oliviero Toscani's essay on advertising, published by Hoëbeke in paperback.
In this essay, Toscani examines advertising as a social phenomenon: its mechanisms of persuasion, its aesthetic dimension and its influence on contemporary culture. The author offers a critical view of commercial discourse and its capacity to shape attitudes and values.
Published in 1995 in the Collection Idées fortes series; the edition includes eight pages of plates.
Recommended for readers interested in advertising, design, sociology and media criticism.
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