by Paolo Landi, Carlos Aboim de Brito, Oliviero Toscani · Dom Quixote · tapa blanda · ISBN 9789722020220
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«Manual para a Criação do Pequeno Consumidor» is the essay by Paolo Landi, Carlos Aboim de Brito and Oliviero Toscani, in paperback, published by Dom Quixote.
Paolo Landi, Benetton's advertising director, writes a satire on how consumers are shaped from childhood: an ironic manual examining education for consumption. Oliviero Toscani's photographs, such as the baby served on a plate with cutlery, reinforce the critical provocation.
Portuguese edition, 96 pages, published in April 2002 by Dom Quixote (ISBN 9722020226).
For readers interested in social criticism, advertising and consumer culture.
