Las agencias de publicidad: evolución y posicionamiento futuro

Name: Las agencias de publicidad: evolución y posicionamiento futuro
Brand: Publicacions de la Universitat Jaume I
Price: 20.22 USD
Availability: InStock
Author: Rafael López Lita
ISBN: 9788480213622

by Rafael López Lita · Publicacions de la Universitat Jaume I · tapa blanda · ISBN 9788480213622

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Product details

Rafael López Lita

9788480213622

Publicacions de la Universitat Jaume I

Spanish

tapa blanda

2001

271 pages

23.8 x 16 x 1.8 cm

208 g

Synopsis of Las agencias de publicidad: evolución y posicionamiento futuro

«Las agencias de publicidad: evolución y posicionamiento futuro» is the essay by Rafael López Lita, published by Universitat Jaume I in paperback.

The book analyzes the evolution and future positioning of advertising agencies: changes in structure and services, strategic planning, new technologies, remuneration and relationships with consultancies, media agencies and research institutes. It includes interviews with presidents of Tiempo BBDO, Tandem and McCann Erickson.

Fourth volume in the Economia i gestió collection. 271 pages, in Spanish. Published in 2001.

Useful for advertising students and professionals and for readers interested in the future of the sector.