by Julien Hirth · Editions d'Organisation · tapa blanda · ISBN 9782212564730
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«Le data marketing» is the marketing manual by Julien Hirth, published by Editions d’Organisation in paperback (298 pages, in French).
A guide to data-driven marketing that proposes a methodology for leveraging consumer information. It explains the processes of data collection, storage, and reconciliation, presents tools such as DMP, CRM 360, marketing automation, and the adtech ecosystem, and clarifies concepts like clustering, scoring, and predictive marketing.
Published on February 9, 2017.
For marketing and management professionals seeking to leverage data as a competitive advantage.
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