by Christophe Thomassin, Jean-Michel Gilibert · Editions Eyrolles · tapa blanda · ISBN 9782212539325
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«Le désir de santé» is the essay by Christophe Thomassin and Jean-Michel Gilibert, published by Editions Eyrolles in paperback (202 pages, in French).
Health is no longer just a medical issue but has become a social and corporate parameter. The book provides reflections and lines of action for advertisers, marketing and HR managers, and business and administration executives to respond to this new consumer aspiration and its impact on the relationship between brands and customers.
Published in 2007; category: Business and Economics.
Aimed at advertisers, marketing and HR managers, and business and administration executives.
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