by Vincent Ducrey · Eyrolles · tapa blanda · ISBN 9782212545609
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«Le guide de l'influence» is the communication and influence guide by Vincent Ducrey, published by Eyrolles in paperback (308 pages, in French).
Faced with live information and the multiplicity of media, the author considers traditional communication models obsolete and proposes an influence strategy. The HUB Management method centralizes and systematizes information management, with guidelines for analyzing the media environment, executing an action plan and measuring its impacts.
Subtitled «Communication, Média, Internet, Opinion» on the cover. Published in 2010, it received the Prix de l'Académie des Sciences commerciales in early 2011.
For executives, communication managers and professionals in companies, associations or groups who want to renew their influence strategy.
