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Second life
Le marketing du nouveau produit
by J. Habib, J. Ph Rensonnet · · tapa blanda · 297 pages
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Pages: 297 pagesAuthor: J. Habib, J. Ph RensonnetPublisher: Publisher to be confirmedFormat: tapa blandaLanguage: frRelease date: 1/1/1975ISBN: ISBN 9782040042653
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Synopsis of Le marketing du nouveau produit
Este libro, titulado 'Le marketing du nouveau produit', explora en profundidad las estrategias de crecimiento, la investigación y selección de conceptos, el posicionamiento, las pruebas y los planes de lanzamiento de nuevos productos. Escrito por J. Habib y J.-Ph. Rensonnet, con un prefacio de Ph. Kotler, esta obra es una guía esencial para aquellos interesados en el marketing y la gestión de productos.
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