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Lenguaje publicitario
by Juan Benavides Delgado · Sintesis · tapa blanda · 368 pages
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Pages: 368 pagesAuthor: Juan Benavides DelgadoPublisher: SintesisFormat: tapa blandaLanguage: es-ESRelease date: 1/8/1997ISBN: ISBN 9788477384960
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Synopsis of Lenguaje publicitario
Este libro de Juan Benavides Delgado, publicado por Editorial Síntesis, ofrece un estudio profundo del lenguaje en la publicidad y los medios de comunicación. A través de un análisis detallado de los aspectos epistemológicos y metodológicos, el autor proporciona una visión completa de la problemática relacionada con el lenguaje y su redefinición en el ámbito publicitario. Ideal para estudiantes y profesionales de la comunicación que buscan comprender el impacto del lenguaje en la sociedad actual.
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