by Georges Archier, Hervé Serieyx · SEUIL · tapa blanda · ISBN 9782020103053
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«L'Entreprise du troisième type» is the business management essay by Georges Archier and Hervé Serieyx, published by Seuil in paperback and in French.
The work explains why certain companies, of the «third type», gain market share even in the midst of crisis and, with cases from the United States, France and Japan, identifies the keys to that success and the paths to joining that club of winning organizations, with ideas on management, motivation and response to change.
With a preface by Michel Albert. Published in 1984, the text falls within the field of management and business administration.
For executives, entrepreneurs and readers of economic essays interested in business strategy.
