by Stéphanie Michaux · 50Minutes.fr · tapa blanda · ISBN 9782806262387
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This book provides a practical and accessible guide to understanding Michael E. Porter's 5 forces model, a cornerstone of business strategy. Developed in the 1970s, this model helps professionals and entrepreneurs analyze competitive dynamics, identify strengths and weaknesses, and anticipate market trends to improve business profitability. Combining theory with case studies and practical examples, it is an essential tool for those needing continuous training in management, strategy, and marketing.
