by Murielle Wolski-Quéré · Tapa blanda · ISBN 9782846244596
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«Les métiers du marketing» is Murielle Wolski-Quéré's career guide, published in 2004 by L'Étudiant, in French.
A career guide that covers the career opportunities in marketing and the training needed for each role. It describes profiles such as product manager, research manager, merchandising manager, web marketing specialist, direct marketing or trade marketing, along with the skills and knowledge expected in each case.
The cover indicates «Édition 2004-2008»; paperback edition.
Aimed at students and professionals who want to steer their career in marketing and learn about the various training routes and roles in the sector.
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