by Philippe Détrie · Eyrolles Group · tapa blanda · ISBN 9782212539066
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«Les réclamations clients» is the business management guide by Philippe Détrie, published by Eyrolles Group in paperback (252 pages, in French).
«Les réclamations clients» argues that complaint management can build customer loyalty and differentiate the offering. It analyzes how service failures damage brand image and details methods for handling and preventing complaints, turning problems into opportunities for improvement.
«Les réclamations clients» is the third edition, published in 2007, in the Livres Outils Performance collection.
Aimed at executives, quality managers and business professionals interested in complaint management and customer service.
Tapa blanda
