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Libro rojo de publicidad
by Luis Bassat · ESPASA · tapa blanda · 245 pages
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Pages: 245 pagesAuthor: Luis BassatPublisher: ESPASAFormat: tapa blandaLanguage: es-ESRelease date: 1/1/1998ISBN: ISBN 9788423987924
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Synopsis of Libro rojo de publicidad
El Libro Rojo de la Publicidad es una obra de Luis Bassat que explora el mundo de la publicidad, ofreciendo ideas y estrategias para crear campañas efectivas. El autor comparte sus experiencias y conocimientos adquiridos a lo largo de 25 años en el sector, abordando temas como la motivación del consumidor, la creación de slogans impactantes y las estrategias publicitarias en diferentes medios. Este libro es una guía esencial para profesionales y estudiantes de publicidad que buscan comprender los secretos de la publicidad exitosa.
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