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Liderazgo en innovación
by Pere Solanellas · Profit · tapa blanda · 192 pages
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Pages: 192 pagesAuthor: Pere SolanellasPublisher: ProfitFormat: tapa blandaLanguage: es-ESRelease date: 2/5/2023ISBN: ISBN 9788419212863
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Synopsis of Liderazgo en innovación
Este libro, escrito por Pere Solanellas, es una guía para empresarios y emprendedores que buscan implementar procesos de innovación en sus empresas. A través de sesenta casos empresariales, tanto de éxitos como de fracasos, el autor ofrece un punto de vista práctico y didáctico para integrar la innovación como un elemento esencial. El libro aborda el uso de la tecnología, la digitalización y la transformación digital como herramientas para mejorar la competitividad empresarial, centrándose en la diferencia entre innovación y creatividad, el liderazgo en la transformación y el cambio, y las metodologías de innovación.
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