by Roger Mavity, Stephen Bayley · Bantam Press · tapa blanda · ISBN 9780593056431
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«Life's a Pitch» is the business and persuasion guide by Roger Mavity and Stephen Bayley, published by Bantam Press in paperback (256 pages, in English).
The book presents the pitch as the essence of modern business, where ideas and emotional intelligence carry more weight. That ability to convince also serves important personal transactions. It blends mentoring, anthropology, market research, and modern Machiavellianism; the pitch is not about informing, but transferring power.
The authors have half a century of combined experience in presentations; the first edition was published in March 2007.
Aimed at professionals in business and communication, and readers interested in personal development.
Stephen Paul Bayley is a Welsh writer and critic, known particularly for his commentary on architecture and design. He was founding CEO of the Design Museum in London in 1989, and has been a regular architecture, art and design critic for newspapers and magazines such as The Listener, The Observer, The Spectator and Car.
